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comScore, Inc. (SCOR)
$4.93-0.24 (-4.64%)
After Hours$5.20+0.27 (+5.41%)· Last close Sep 8
comScore, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
comScore, Inc. in the Technology sector is trading at $4.93 with a market capitalization of $120M. Wall Street consensus targets $5.00 (1 analysts), implying a +1.4% move over the next 12 months. The stock is currently near its 52-week low of $4.60, remaining 30.8% below its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality, Altman Z in the distress zone. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side consensus broadly in line with current price
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|---|
| Total Revenue | $85.32M↓ | $93.47M↑ | $88.91M↓ | $89.39M↑ | $85.71M |
| Gross Profit | $32.33M↓ | $38.33M↑ | $36.12M↓ | $36.29M↑ | $33.96M |
| Operating Income | -$4.52M↓ | $6.55M↑ | $1.71M↑ | -$1.68M↑ | -$2.07M |
| Net Income | -$6.25M↓ | $3.03M↑ | $453,000↑ | -$9.49M↓ | -$3.99M |
Peer Comparison
AAPLMSFTGOOGL
Fundamentals
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TVNatio...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$119.69M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
1.44
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.06
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-11.68%
Volume
Today's trading volume
55,144
Recent News
Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands.
Comscore (SCOR) Q2 2026 Earnings Call Transcript
Revenue fell 11.3% as Movies divestiture and weak renewals pressured results.
comScore, Inc. Q2 2026 Earnings Call Summary
Moby summary of comScore, Inc.'s Q2 2026 earnings call
comScore Inc (SCOR) (Q2 2026) Earnings Call Highlights: Strategic Realignment and Debt ...
comScore Inc (SCOR) reports an 11.3% revenue drop but unveils a $20-25 million cost savings plan and eliminates $40 million in debt to drive future growth.
comScore Q2 Earnings Call Highlights
comScore (NASDAQ:SCOR) reported second-quarter revenue declines and a sharp reduction in adjusted EBITDA as the media measurement company unveiled a restructuring plan aimed at lowering costs, simplifying operations and concentrating investment on selected growth opportunities. Chief Executive Offi