SMPL

$14.13-0.45 (-3.09%)

Market ClosedAs of Mar 20, 8:00 PM UTC

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$14.13
Potential Upside
23.7%
Whystock Fair Value$17.48
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Defensive
IndustryPackaged Foods

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, r...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.34B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
15.70
Beta
Defensive asset. Lower volatility than the S&P 500.
0.25
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
7.11%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
3.24

Recent News

Insider Monkey
Mar 18, 2026

Jefferies Raises Coca-Cola (KO) Target as “Easy Protein” Trend Gains Momentum

The Coca-Cola Company (NYSE:KO) is included among the 14 High Growth Dividend Paying Stocks to Invest in Now. On March 16, Jefferies raised the firm’s price recommendation on The Coca-Cola Company (NYSE:KO) to $90 from $87. It reiterated a Buy rating on the shares. The analyst pointed to a broader shift in consumer habits, noting […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
MarketBeat
Mar 18, 2026

Members of Congress Bought These 5 Stocks—Should You?

Five stocks recently traded by members of Congress—from AI defense to GLP-1 leaders—could offer clues for investors building their watchlists

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Proactive
Mar 17, 2026

Simply Good Foods upgraded by Jefferies on Quest brand’s momentum amid 'protein megatrend'

Jefferies has upgraded shares of The Simply Good Foods Company (NASDAQ:SMPL), arguing that the company’s valuation does not fully reflect the strength of its Quest brand and broader exposure to growing demand for protein-focused products. The analysts see the company as well-positioned within...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 16, 2026

Why Simply Good Foods (SMPL) Stock Is Trading Up Today

Shares of packaged food company Simply Good Foods (NASDAQ:SMPL) jumped 4.6% in the afternoon session after Jefferies upgraded the stock to Buy from Neutral.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 13, 2026

1 Value Stock to Own for Decades and 2 We Ignore

Value stocks typically trade at discounts to the broader market, offering patient investors the opportunity to buy businesses when they’re out of favor. The key risk, however, is that these stocks are usually cheap for a reason – five cents for a piece of fruit may seem like a great deal until you find out it’s rotten.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.