AAPL

$254.23

Pre-MarketAs of Mar 17, 8:00 PM UTC

Apple Inc.

Historical Price

Price (Line)
Synthesizing Whystock Narrative...
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Peer Comparison

MSFTGOOGLMETA

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$254.23
Potential Upside
50.6%
Whystock Fair Value$382.88
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorTechnology
IndustryConsumer Electronics

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; ...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.74T
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
32.14
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.12
Div Yield
Strong income play. Yield provides a meaningful total return floor.
41.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
152.02%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.84

Recent News

Barrons.com
Mar 18, 2026

Nvidia Is a ‘Value Stock’. Why Jim Cramer Might Have a Point.

Nvidia chips are still dominant in the artificial-intelligence sector but the prospect of the $4.42 trillion company being able to double in size again seems distant

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 18, 2026

A Look At Tencent Music Entertainment Group (TME) Valuation After Optimism Around Earnings And Analyst Upgrades

Tencent Music Entertainment Group (TME) has been in focus after a recent upswing in its share price, driven by optimism ahead of earnings, recent analyst upgrades, and Apple’s lower App Store commissions in China. See our latest analysis for Tencent Music Entertainment Group. That recent pre earnings optimism now sits against a sharp pullback, with a 1 day share price return of a 24.65% decline and a 30 day share price return of a 28.27% decline. At the same time, the 3 year total shareholder...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 18, 2026

Apple’s MotionVFX Deal Deepens Creator Studio And Services Ecosystem

Apple has acquired MotionVFX, a developer of plug ins and tools for Final Cut Pro, in a move to deepen its creative software offering. The deal is aimed at building out the Creator Studio bundle and reinforcing Apple's position with professional content creators. The acquisition ties into Apple's wider focus on Services and subscriptions as part of its broader ecosystem strategy. NasdaqGS:AAPL currently trades at $254.23, with the share price reflecting a 20.1% return over the past year and...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
GuruFocus.com
Mar 17, 2026

Tim Cook Pushes Back On Retirement Talk

CEO dismisses growing retirement speculation

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Yahoo Finance Video
Mar 17, 2026

Oil prices back above $100, Apple's Tim Cook denies retirement rumors

Yahoo Finance Senior Producer John Hyland tracks today's top moving stocks and biggest market stories in this Market Minute. US stocks (^DJI, ^IXIC, ^GSPC) advance for the second day in a row. Oil prices (CL=F, BZ=F)are trading above $100 per barrel following further attacks in the Middle East. Apple (AAPL) stock is up after CEO Tim Cook dispelled rumors that he plans to depart the company.

BEARISH
Negative press. News cycle fixated on risk factors or misses.