BFH

$72.20+2.28 (+3.26%)

Market OpenAs of Mar 17, 7:17 PM UTC

Bread Financial Holdings, Inc.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

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Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$72.20
Potential Upside
222.8%
Whystock Fair Value$233.09
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorFinancial Services
IndustryCredit Services

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwritin...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.29B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
6.59
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
132.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
16.34%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
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Recent News

Simply Wall St.
Mar 15, 2026

Did Ford’s New Co‑Branded Credit Card Just Redraw Bread Financial Holdings’ (BFH) Consumer Finance Map?

On March 10, 2026, Ford Motor Company announced a long-term partnership with Bread Financial to launch a co-branded Ford Rewards Visa Signature credit card and integrated installment loan program, offering flexible financing for subscriptions, parts, services, and accessories both online and at dealerships across the US. An interesting angle for investors is that Bread Financial will work with Ford to use data-driven insights across channels, potentially deepening customer engagement while...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Insider Monkey
Mar 12, 2026

Ford Launches New Customer Financing Program with Bread Financial

Ford Motor Company (NYSE:F) is included among the 14 Low PE High Dividend Stocks to Buy Right Now. On March 10, Ford Motor Company (NYSE:F) announced a long-term partnership with Bread Financial to launch a co-branded credit card and installment loan program. The financing initiative is intended to give customers more flexible payment options while […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
MT Newswires
Mar 11, 2026

Exchange-Traded Funds, Equity Futures Lower Pre-Bell Wednesday Amid CPI Inflation Data

The broad market exchange-traded fund SPDR S&P 500 ETF Trust (SPY) was down 0.1% and the actively tr

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 6, 2026

Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know

A number of stocks fell in the afternoon session after a surprisingly weak February jobs report showed an unexpected drop in employment.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Insider Monkey
Mar 5, 2026

Bread Financial Holdings, Inc. (BFH) Announces Board Approval of a $600 Million Increase to its Existing Share Repurchase Authorization

Bread Financial Holdings, Inc. (NYSE:BFH) is among the 11 Cheap Growth Stocks to Buy Right Now. On February 26, 2026, Bread Financial Holdings, Inc. (NYSE:BFH) announced that its board approved a $600 million increase to the company’s existing share repurchase authorization. As of December 31, 2025, Bread Financial had $240 million remaining under the program […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.