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BFH
$87.98+2.89 (+3.40%)
Market OpenUpdated 2:22 PM EDT
Bread Financial Holdings, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Bread Financial Holdings, Inc. in the Financial Services sector is trading at $87.92. The stock is currently 11% below its 52-week high of $99.13, remaining 27.0% above its 200-day moving average. Technical signals show neutral RSI of 56 and bearish MACD signal, explaining why BFH maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 56) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$87.98
Potential Upside
133.7%
Whystock Fair Value$205.63
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus15 analysts
Buy
Mean target$95.67+8.7%
Range$70.00 – $115.00
Fundamentals
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwritin...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.99B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.43
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.14
Div Yield
Strong income play. Yield provides a meaningful total return floor.
100.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.57%
Volume
Today's trading volume
262,257
Recent News
Bread Financial Holdings (BFH) Valuation Check After Strong Recent Share Price Performance
Why Bread Financial Holdings (BFH) is on investors’ radar today Bread Financial Holdings (BFH) has drawn fresh attention after recent trading left the stock at a last close of $85.34, capping a month that included a 16.9% return and a past 3 months gain of 13.2%. See our latest analysis for Bread Financial Holdings. The recent 16.9% 1 month share price return and 13.3% year to date share price return contrast with a modest pullback over the last week. At the same time, the 1 year total...
BFH or BAM: Which Is the Better Value Stock Right Now?
BFH vs. BAM: Which Stock Is the Better Value Option?
Buy 3 Momentum Anomaly Stocks as Stalled Truce Deal Spurs Volatility
CRDO, FN and BFH are on a momentum anomaly screen as truce talks stall and oil spikes rattle markets.
Bread Financial Q1 Earnings Beat Estimates on Higher Credit Sales
BFH Q1 EPS jumps 49% y/y on strong credit sales and higher margins, with revenue growth partly offset by rising compensation costs.
Why Bread Financial (BFH) Shares Are Falling Today
Shares of financial services company Bread Financial (NYSE:BFH) fell 4.3% in the afternoon session after management expressed concerns about the economic outlook following its first quarter earnings announcement.