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BRC
$82.16+0.34 (+0.42%)
Market ClosedLast close May 1
Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Brady Corporation in the Industrials sector is trading at $82.16. The stock is currently 17% below its 52-week high of $99.29, remaining 2.9% above its 200-day moving average. Technical signals show neutral RSI of 41 and bullish MACD crossover, explaining why BRC maintains its current momentum and trend strength. The Whystock Score of 75/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 41) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$82.16
Potential Upside
4.8%
Whystock Fair Value$86.07
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus2 analysts
Buy
Mean target$102.00+24.1%
Range$98.00 – $106.00
Fundamentals
Brady Corporation manufactures and supplies identification solutions and workplace safety products that identify and protect premises, products, and people in the Americas, Asia, Europe, and Australia. The company offers safety signs, traffic signs a...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.06B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
20.15
Beta
Defensive asset. Lower volatility than the S&P 500.
0.65
Div Yield
Strong income play. Yield provides a meaningful total return floor.
114.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
15.55%
Volume
Today's trading volume
159,809
Recent News
Evaluating Brady (BRC) After Recent Share Performance And An Indicated Intrinsic Discount
Why Brady (BRC) is on investors’ radar Brady (BRC) is drawing attention after recent share performance data highlighted a mixed picture, with a small gain over the past month contrasted with a negative move over the past 3 months and a stronger 1-year total return. See our latest analysis for Brady. Brady’s recent share price has cooled slightly at $81.82 after a modest 30 day share price return and a 90 day decline, yet the 1 year total shareholder return of 17.37% and 3 year total...
Brady to Buy Honeywell PSS in Transformative Deal, Sees Double-Digit EPS Accretion in Year One
Brady (NYSE:BRC) announced plans to acquire Honeywell’s Productivity Solutions and Services (PSS) business, a deal executives described as a “transformative move” that would broaden Brady’s portfolio beyond its core identification products and into data capture and workforce solutions. Speaking on
Honeywell Says War in Middle East Hits Sales, Profit Outlook
(Bloomberg) -- Honeywell International Inc. said war in the Middle East is hurting revenue, primarily in the process automation unit that serves the customers in the energy industry. Most Read from BloombergAnthropic’s Mythos Model Is Being Accessed by Unauthorized UsersInside Alex Cooper’s Unwell: Tears, Screaming and Employees Looking for the ExitTrump Encourages Companies Not to Seek Tariff RefundsAlex Cooper, Husband Skip Team Meeting After Behavior ComplaintsUS Boards Supertanker Carrying O
Honeywell Is Said to Near Sale of Warehouse Services Unit to AIP
(Bloomberg) -- Honeywell International Inc. is in advanced discussions to sell its warehouse and workflow solutions business to American Industrial Partners, according to people familiar with the matter.Most Read from BloombergAnthropic’s Mythos Model Is Being Accessed by Unauthorized UsersInside Alex Cooper’s Unwell: Tears, Screaming and Employees Looking for the ExitTrump Encourages Companies Not to Seek Tariff RefundsAlex Cooper, Husband Skip Team Meeting After Behavior ComplaintsUkraine’s Ri
Honeywell is selling its barcode scanner business to Brady for $1.4 billion
Honeywell agreed to sell its Productivity Solutions and Services unit to Brady Corporation for $1.4 billion in cash, a move that advances Honeywell’s portfolio restructuring ahead of a planned corporate breakup. The transaction, announced Monday, is expected to close in the second half of 2026 pending regulatory approval. PSS, which makes barcode scanners, mobile computers, and printing solutions for warehousing and logistics, generated about $1.1 billion in 2025 revenue and has roughly 3,000 employees. The deal values PSS at about eight times 2025 EBITDA. Brady expects the acquisition to be accretive to adjusted diluted EPS in year one and targets at least $25 million in annual cost synergies within three years.