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BRCC
$1.26-0.09 (-6.67%)
After Hours$1.22-0.04 (-3.17%)· Last close May 6
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
BRC Inc. in the Consumer Defensive sector is trading at $1.26. The stock is currently 40% below its 52-week high of $2.10, remaining 5.9% above its 200-day moving average. Technical signals show overbought RSI of 72 and bullish MACD crossover, explaining why BRCC maintains its current momentum and trend strength. The Whystock Score of 20/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 72) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$1.26
Potential Upside
5%
Whystock Fair Value$1.32
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, black rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. It sells its prod...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$133.37M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.76
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-180.33%
Volume
Today's trading volume
2.48M
Recent News
BRC Q1 Earnings Call Highlights
BRC (NYSE:BRCC) executives pointed to strong first-quarter 2026 results and “meaningful progress against our core growth priorities,” driven largely by distribution gains in packaged coffee, improving shelf productivity, and a continued push to streamline costs and improve profitability. Chief Exec
Why BRC (Black Rifle Coffee) Stock Skyrocketed Higher Today
Black Rifle Coffee may look like a penny stock, but it may offer investors a potential turnaround story.
How The Honeywell PSS Deal Is Reframing The BRC (BRCC) Valuation Story
BRC’s fair value price target is held at $2.50 per share, with no adjustment to the underlying valuation in this latest update. Bullish and bearish analysts are split on what this stable target means in light of the Honeywell PSS sale, with some seeing support for the current valuation framework and others viewing it as leaving limited room for error. As you read on, you will see what is driving these views and how to track the evolving narrative around BRC. Analyst Price Targets don't always...
BRC Insiders Added US$613.5k Of Stock To Their Holdings
It is usually uneventful when a single insider buys stock. However, When quite a few insiders buy shares, as it...
Here is What Makes BRC Inc. (BRCC) One of the Best Consumer Staples Penny Stocks to Buy Now
BRC Inc. (NYSE:BRCC) is one of the 10 best consumer staples penny stocks to buy now. As of the April 17 close, BRC Inc. (NYSE:BRCC) had a moderately bullish consensus sentiment. The stock received Buy ratings from both analysts who cover it. With a median 1-year price target of $2.50, it offers a highly lucrative […]