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COCO
$67.31+0.57 (+0.85%)
Market OpenUpdated 1:38 PM EDT
The Vita Coco Company, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Vita Coco Company, Inc. in the Consumer Defensive sector is trading at $66.75. The stock is currently near its 52-week high of $69.58, remaining 41.7% above its 200-day moving average. Technical signals show overbought RSI of 84 and bullish MACD crossover, explaining why COCO maintains its current momentum and trend strength. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 84) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$67.31
Potential Downside
45.1%
Whystock Fair Value$36.97
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus9 analysts
Buy
Mean target$72.56+7.8%
Range$65.00 – $78.00
Fundamentals
The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. It offers coconut water, oil, and ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.71B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
39.85
Beta
Defensive asset. Lower volatility than the S&P 500.
0.47
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
19.43%
Volume
Today's trading volume
427,778
Recent News
Vita Coco (COCO) Q1 2026 Earnings Transcript
This information is available on the Investor Relations section of the Vita Coco Company's website at investors.thevitacococompany.com. Certain comments made on this call include forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
A Vita Coco Insider Just Sold After a Near-Double. The Footnote Explains Why
This beverage company, known for its coconut-based brands, reported a notable insider sale amid strong share price momentum.
Assessing Vita Coco (COCO) Valuation After Strong Q1 2026 Results And Raised Full Year Guidance
Vita Coco Company (COCO) is back in focus after first quarter 2026 earnings, reporting net sales of US$179.77 million and net income of US$30.47 million, followed by higher full year 2026 guidance. See our latest analysis for Vita Coco Company. The strong first quarter update and raised guidance have coincided with sharp share price momentum, with a 30 day share price return of 38.37% and a 1 year total shareholder return of 95.12%. Recent gains build on a 3 year total shareholder return of...
Can Vita Coco Company (COCO) Run Higher on Rising Earnings Estimates?
Vita Coco Company, Inc. (COCO) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.
Best Momentum Stocks to Buy for May 1st
STRA, COCO and ENVA made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on May 1, 2026.