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DEO
$84.83+4.49 (+5.59%)
Market OpenUpdated 1:09 PM EDT
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Diageo plc in the Consumer Defensive sector is trading at $84.83. The stock is currently 27% below its 52-week high of $116.69, remaining 6.4% below its 200-day moving average. Technical signals show neutral RSI of 64 and bullish MACD crossover, explaining why DEO maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 64) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$84.83
Potential Upside
19.7%
Whystock Fair Value$101.58
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus7 analysts
Buy
Mean target$103.57+22.1%
Range$81.00 – $130.00
Fundamentals
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, li...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$44.44B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
18.51
Beta
Defensive asset. Lower volatility than the S&P 500.
0.30
Div Yield
Strong income play. Yield provides a meaningful total return floor.
407.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
20.81%
Volume
Today's trading volume
1.52M
Recent News
Diageo Stock Continues to Sink -- What Investors Need to Know
The maker of Johnnie Walker and Guinness faces existential challenges.
George Clooney-backed nonalcoholic beer nabs $15M investment
Investors hope Clooney and his Casamigos cofounders can replicate some of the tequila brand’s success with latest launch Crazy Mountain.
Reassessing Diageo (LSE:DGE) Valuation After Recent Share Price Weakness
Event overview and recent share performance Diageo (LSE:DGE) has drawn fresh attention after a period of weak longer term returns. The share price has shown a 6.2% gain over the past month but a 27.5% decline over the past year. See our latest analysis for Diageo. The recent 6.2% 1 month share price return contrasts with a 27.5% 1 year total shareholder return decline, suggesting some short term momentum after a tougher period for long term holders. If this kind of rebound has you thinking...
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Trump to remove Scotch whisky tariffs after King Charles's visit, offering relief to these booze makers
Some Scotch whisky winners get a little help from Trump.