Loading stock data…
DLX
$31.90+0.75 (+2.41%)
Market ClosedLast close May 1
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Deluxe Corporation in the Industrials sector is trading at $31.90. The stock is currently near its 52-week high of $31.91, remaining 43.2% above its 200-day moving average. Technical signals show overbought RSI of 79 and bullish MACD crossover, explaining why DLX maintains its current momentum and trend strength. The Whystock Score of 55/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 79) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$31.90
Potential Upside
13.9%
Whystock Fair Value$36.33
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, an...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.37B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
16.69
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.31
Div Yield
Strong income play. Yield provides a meaningful total return floor.
399.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
5.02%
Volume
Today's trading volume
324,321
Recent News
A Look At Deluxe (DLX) Valuation After Expanded MRI Software Payments Partnership
Deluxe (DLX) shares are in focus after the company expanded its role with MRI Software, becoming the official processing partner for MRI’s rent payment solution and deepening its reach into property management payments. See our latest analysis for Deluxe. The MRI partnership headlines a period of strong momentum, with a 30 day share price return of 14.30% and year to date share price return of 43.76%. The 1 year total shareholder return of 124.72% and 3 year total shareholder return of...
Assessing Deluxe (DLX) Valuation After Washington Trust Bank Merchant Services Partnership
Washington Trust Bank’s decision to use Deluxe (DLX) for its merchant services program puts fresh attention on Deluxe’s payments capabilities, especially its scalable platform, operational support, and focus on bank and merchant needs. See our latest analysis for Deluxe. The Washington Trust Bank deal lands at a time when Deluxe’s momentum has been strong, with a 90 day share price return of 21.78% and a 1 year total shareholder return of 107.99%, alongside a 3 year total shareholder return...
Analysts Just Slashed Their Delignit AG (ETR:DLX) EPS Numbers
The analysts covering Delignit AG ( ETR:DLX ) delivered a dose of negativity to shareholders today, by making a...
Deluxe (DLX) Is Attractively Priced Despite Fast-paced Momentum
If you are looking for stocks that have gained strong momentum recently but are still trading at reasonable prices, Deluxe (DLX) could be a great choice. It is one of the several stocks that passed through our 'Fast-Paced Momentum at a Bargain' screen.
Deluxe Corporation (DLX) Hit a 52 Week High, Can the Run Continue?
Deluxe (DLX) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.