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DLX
$26.08-4.77 (-15.46%)
Market OpenUpdated 11:50 AM EDT
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Deluxe Corporation in the Industrials sector is trading at $26.08. The stock is currently 19% below its 52-week high of $32.07, remaining 16.0% above its 200-day moving average. Technical signals show neutral RSI of 35 and bearish MACD signal, explaining why DLX maintains its current momentum and trend strength. The Whystock Score of 65/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 35) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$26.08
Potential Upside
13.9%
Whystock Fair Value$29.70
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus3 analysts
Buy
Mean target$32.67+25.3%
Range$31.00 – $35.00
Fundamentals
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, an...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.37B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
16.69
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.31
Div Yield
Strong income play. Yield provides a meaningful total return floor.
399.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
5.02%
Volume
Today's trading volume
498,940
Recent News
Should Value Investors Buy Deluxe (DLX) Stock?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Deluxe (DLX) slips despite first-quarter earnings beat as guidance disappoints investors
Deluxe (NYSE:DLX) reported first-quarter results on Wednesday that came in ahead of Wall Street expectations, although shares fell more than 2% in premarket trading after the company issued weaker-than-expected full-year guidance. The payments and data services group posted adjusted earnings of $1.
Deluxe (DLX) Q1 Earnings and Revenues Top Estimates
Deluxe (DLX) delivered earnings and revenue surprises of +14.97% and +0.59%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
Will Deluxe (DLX) Beat Estimates Again in Its Next Earnings Report?
Deluxe (DLX) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
A Look At Deluxe (DLX) Valuation After Expanded MRI Software Payments Partnership
Deluxe (DLX) shares are in focus after the company expanded its role with MRI Software, becoming the official processing partner for MRI’s rent payment solution and deepening its reach into property management payments. See our latest analysis for Deluxe. The MRI partnership headlines a period of strong momentum, with a 30 day share price return of 14.30% and year to date share price return of 43.76%. The 1 year total shareholder return of 124.72% and 3 year total shareholder return of...