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DRCT
$3.99+1.02 (+34.34%)
Market ClosedLast close May 1
Direct Digital Holdings, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Direct Digital Holdings, Inc. in the Communication Services sector is trading at $3.99. The stock is currently near its 52-week low of $2.17, remaining 90.8% below its 200-day moving average. Technical signals show overbought RSI of 74 and bullish MACD crossover, explaining why DRCT maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 74) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
METAGOOGLNFLX
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$3.99
Potential Upside
5%
Whystock Fair Value$4.19
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus1 analysts
Buy
Mean target$32.00+702.0%
Range$32.00 – $32.00
Fundamentals
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserv...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.98M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
6.03
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
992.98%
Volume
Today's trading volume
410,221
Recent News
Direct Digital Holdings Inc (DRCT) Q4 2025 Earnings Call Highlights: Navigating Challenges with ...
Despite a decline in overall revenue, Direct Digital Holdings Inc (DRCT) showcases robust buy-side growth and strategic expansion into new verticals.
Direct Digital Holdings, Inc. Q4 2025 Earnings Call Summary
Moby summary of Direct Digital Holdings, Inc.'s Q4 2025 earnings call
Direct Digital Holdings Inc (DRCT) Q3 2025 Earnings Call Highlights: Strategic Partnerships and ...
Despite a dip in consolidated revenue, Direct Digital Holdings Inc (DRCT) leverages AI and strategic partnerships to enhance performance and financial flexibility.
Direct Digital Holdings, Inc. (DRCT) Reports Q3 Loss, Misses Revenue Estimates
Direct Digital (DRCT) delivered earnings and revenue surprises of -50.00% and -44.94%, respectively, for the quarter ended September 2025. Do the numbers hold clues to what lies ahead for the stock?
Direct Digital Holdings Inc (DRCT) Q2 2025 Earnings Call Highlights: Navigating Challenges with ...
Despite a significant revenue drop, Direct Digital Holdings Inc (DRCT) focuses on cost-saving measures and strategic partnerships to drive future growth.