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DRCT
$3.71-0.32 (-7.94%)
Market ClosedLast close May 11
Direct Digital Holdings, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Direct Digital Holdings, Inc. in the Communication Services sector is trading at $3.71. The stock is currently near its 52-week low of $2.17, remaining 90.7% below its 200-day moving average. Technical signals show neutral RSI of 56 and bullish MACD crossover, explaining why DRCT maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 56) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
METAGOOGLNFLX
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$3.71
Potential Upside
5%
Whystock Fair Value$3.90
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus1 analysts
Mean target$32.00+762.5%
Range$32.00 – $32.00
Fundamentals
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserv...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.98M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
6.03
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
992.98%
Volume
Today's trading volume
52,719
Recent News
Direct Digital Holdings, Inc. Q1 2026 Earnings Call Summary
Moby summary of Direct Digital Holdings, Inc.'s Q1 2026 earnings call
Direct Digital (DRCT) Q1 2026 Earnings Transcript
Walter Frank: Good morning, everyone, and welcome to Direct Digital Holdings, Inc. First Quarter 2026 Earnings Conference Call. On today's call are Direct Digital Holdings, Inc.'s Chairman and Chief Executive Officer, Mark Walker, and Chief Financial Officer, Diana Diaz.
Direct Digital Holdings Inc (DRCT) Q4 2025 Earnings Call Highlights: Navigating Challenges with ...
Despite a decline in overall revenue, Direct Digital Holdings Inc (DRCT) showcases robust buy-side growth and strategic expansion into new verticals.
Direct Digital Holdings, Inc. Q4 2025 Earnings Call Summary
Moby summary of Direct Digital Holdings, Inc.'s Q4 2025 earnings call
Direct Digital Holdings Inc (DRCT) Q3 2025 Earnings Call Highlights: Strategic Partnerships and ...
Despite a dip in consolidated revenue, Direct Digital Holdings Inc (DRCT) leverages AI and strategic partnerships to enhance performance and financial flexibility.