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HM-B.ST
kr169.80-1.65 (-0.96%)
Market OpenUpdated 10:26 AM EDT
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide.
Historical Price
Price (Line)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
H & M Hennes & Mauritz AB (publ) in the Consumer Cyclical sector is trading at $172.00. The stock is currently 11% below its 52-week high of $194.30, remaining 3.1% above its 200-day moving average. Technical signals show neutral RSI of 50 and bearish MACD signal, explaining why HM-B.ST maintains its current momentum and trend strength. The Whystock Score of 80/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 50) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Pricekr169.80
Potential Upside
2.8%
Whystock Fair Valuekr174.51
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus25 analysts
Mean targetkr161.98-4.6%
Rangekr120.00 – kr200.00
Fundamentals
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior p...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
kr277.85B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
22.94
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.09
Div Yield
Strong income play. Yield provides a meaningful total return floor.
408.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
27.89%
Volume
Today's trading volume
434,742
Recent News
Why war in the Middle East could make fast fashion more expensive
<body><p>STORY: At Bindal Silk Mills in western India, brightly printed polyester fabric rolls off machines.</p><p>The finished fibers are stacked high in carts and sorted by hand.</p><p>Inside the mills, workers stir large vats of chemical dye and feed fabric through folding and winding machines.</p><p>The factory in Surat produces printed and dyed polyester fabrics for some of the world's biggest retailers, including H&M, Target and Walmart.</p><p>But behind this busy scene, there is a serious problem.</p><p>The war in Iran has caused fossil fuel prices to increase.</p><p>This has squeezed polyester suppliers in India and Bangladesh, and it threatens to increase costs for big retailers.</p><p>Chief Executive Avichal Arya says his factory is feeling the pain: </p><p>"Two impacts: low productivity because of labor shortage, and high cost of production. So, due to these both scenarios, we are not able to actually meet the demands of the global orders."</p><p>Polyester, made from oil-based chemicals, makes up 59% of global fiber production.</p><p>One major Indian producer, Filatex, says it's now paying nearly 30% more for its key raw materials.</p><p>That's why in Surat’s weaving district, many looms have gone quiet.</p><p>At Radheshyam Textile, half of the 200 looms sit idle.</p><p>Kaushik Dudhat is the owner.</p><p>"Before the war, we used to produce at least 11,000 yards of polyester fabric per day, which has come down to 3,800 to 4,300 yards, because if we want to produce more, we will have to purchase more raw materials and we will not be able to buy it at the present rates as the finished fabric will not be sold at a profitable rate that can benefit us."</p><p>Research group Wood Mackenzie says Indian prices for the fiber rose by around a quarter over the month from late February. </p><p>For now, some retailers will be protected from that by earlier purchases and the use of recycled polyester. </p><p>Clothing giant H&M said it hadn't seen any big impact yet. </p><p>But if factory prices stay high, shoppers could soon find their fast fashion getting more expensive. </p></body>
Iran war hits Asia's polyester suppliers to global fast fashion
By Dhwani Pandya, Sumit Khanna , Helen Reid and Ruma Paul SURAT, India, April 24 (Reuters) - A surge in fossil fuel prices since the Iran war is squeezing polyester suppliers and garment makers across
Is H&M (OM:HM B) Still Offering Value After Its 27% One Year Share Price Gain
If you are wondering whether H & M Hennes & Mauritz is priced attractively right now, it helps to look closely at what the current share price implies about the business. The stock closed at SEK173.9 recently, with returns of around 0.8% over 30 days, a 6.1% decline year to date, and a 27.2% gain over the past year. This performance has caught the attention of investors weighing both upside potential and changing risk perceptions. Alongside this share price performance, recent coverage has...
Innovative financing essential to decarbonizing fashion industry: H&M and EY
A recent white paper from the clothing brand and consulting firm asks executives to rethink traditional financing models and boost industry-wide collaboration to scale impact.
H&M revives major designer collab after 20 years
Purchasing clothing has become increasingly more expensive, with apparel prices rising 3.4% year over year in March 2026, outpacing overall inflation, according to data from the U.S. Bureau of Labor Statistics. As consumers grow more price-conscious, brands are being forced to rethink both value ...