HOG

$17.51

Post-MarketAs of Mar 17, 8:00 PM UTC

Harley-Davidson, Inc.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
Synthesizing Whystock Narrative...
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$17.51
Potential Upside
218.9%
Whystock Fair Value$55.84
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryRecreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.07B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
6.30
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.40
Div Yield
Strong income play. Yield provides a meaningful total return floor.
408.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
10.42%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.72

Recent News

Simply Wall St.
Mar 13, 2026

How The Harley-Davidson (HOG) Investment Story Is Shifting As Wall Street Turns Cautious

Harley-Davidson’s fair value estimate has been trimmed to US$22.00 from US$23.50, a modest reset that brings the price target closer to a cautious Street narrative. That shift lines up with recent analyst commentary that highlights years of underperformance, weaker demand signals, and multiple cuts to targets down to US$19, US$15, and US$12. As you read on, you will see what analysts are watching, where the pressure points sit, and how you can follow this evolving story around the stock. Stay...

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Motley Fool
Mar 12, 2026

H Partners Buys Another $19 Million in Advance Auto Parts Amid Stock's Ongoing Turnaround

Advance Auto Parts delivers automotive parts and services to both professional installers and retail customers across North America.

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
TipRanks
Mar 12, 2026

Midday Fly By: IEA to release 400M oil barrels, Oracle reports Q3 beat

The major averages were lower near noon, with the Dow dropping over 400 points as traders weigh shifting oil prices and a key inflation report. Markets are trading cautiously amid volatile energy prices and ongoing geopolitical tensions in the Middle East. Claim 70% Off TipRanks PremiumUnlock hedge fund-level data and powerful investing tools for smarter, sharper decisions Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential Oil prices, which spiked

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 12, 2026

Why Is Harley-Davidson (HOG) Down 11.6% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
StockStory
Mar 11, 2026

Why Harley-Davidson (HOG) Shares Are Trading Lower Today

Shares of american motorcycle manufacturing company Harley-Davidson (NYSE:HOG) fell 2.7% in the afternoon session after Wells Fargo initiated coverage on the stock with an "Underweight" rating and a $15 price target.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.