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HOG
$24.48+0.59 (+2.47%)
Market ClosedLast close May 1
Harley-Davidson, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harley-Davidson, Inc. in the Consumer Cyclical sector is trading at $24.48. The stock is currently 22% below its 52-week high of $31.25, remaining 5.3% above its 200-day moving average. Technical signals show neutral RSI of 62 and bearish MACD signal, explaining why HOG maintains its current momentum and trend strength. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 62) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$24.48
Potential Upside
132.4%
Whystock Fair Value$56.90
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus11 analysts
Hold
Mean target$22.14-9.6%
Range$12.00 – $32.00
Fundamentals
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.62B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.41
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.29
Div Yield
Strong income play. Yield provides a meaningful total return floor.
317.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.73%
Volume
Today's trading volume
2.76M
Recent News
Sector Update: Consumer Stocks Mixed Friday Afternoon
Consumer stocks were mixed Friday afternoon, with the State Street Consumer Staples Select Sector SP
Rivian Automotive (RIVN) Reports Q1 Loss, Tops Revenue Estimates
Rivian Automotive (RIVN) delivered earnings and revenue surprises of +7.72% and +1.04%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
How The Harley-Davidson (HOG) Investment Story Is Shifting As Analysts Turn More Cautious
Analysts recently trimmed Harley-Davidson’s fair value estimate slightly from US$22.18 to US$22.14 per share, signaling only a modest reset in the valuation work. This tweak comes as Street commentary leans cautious, with several firms cutting price targets into a US$12 to US$19 range and highlighting concerns around demand, dealer health and the longer term direction of the business. Read on to see what is driving this evolving narrative and how you can track the next moves in sentiment...
Will Harley-Davidson's (HOG) Expanded Dickies Tie-Up Quietly Redefine Its Core Brand Narrative?
On April 22, 2026, Dickies and Harley-Davidson released their second limited-edition “Built to Outlast” apparel collection, featuring refreshed workwear staples and new denim pieces for men and women sold online and through select dealerships. This renewed collaboration extends Harley-Davidson’s brand beyond motorcycles into lifestyle apparel, reinforcing its workwear and heritage credentials with a partner known for durability. We’ll now examine how this expanded Dickies collaboration,...
Harley-Davidson Dickies Tie Up Extends Lifestyle Reach As Valuation Stretches
Harley-Davidson (NYSE:HOG) and Dickies released their second limited-edition apparel collection. The collaboration blends American workwear and motorcycle culture with refreshed favorites and new denim pieces. The collection aims to reach lifestyle-focused customers beyond core motorcycle buyers. For Harley-Davidson (NYSE:HOG), this type of tie up extends the brand into everyday wardrobes, not just the garage. The company is known primarily for heavyweight motorcycles, but licensed apparel...