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HOG
$24.48+0.59 (+2.47%)
Market ClosedLast close May 1
Harley-Davidson, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harley-Davidson, Inc. in the Consumer Cyclical sector is trading at $24.48. The stock is currently 22% below its 52-week high of $31.25, remaining 5.3% above its 200-day moving average. Technical signals show neutral RSI of 62 and bearish MACD signal, explaining why HOG maintains its current momentum and trend strength. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 62) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$24.48
Potential Upside
132.4%
Whystock Fair Value$56.90
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus11 analysts
Hold
Mean target$22.14-9.6%
Range$12.00 – $32.00
Fundamentals
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.62B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.41
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.29
Div Yield
Strong income play. Yield provides a meaningful total return floor.
317.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.73%
Volume
Today's trading volume
2.76M
Recent News
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Is Harley-Davidson, Inc. (HOG) A Good Stock To Buy Now?
Is HOG a good stock to buy? We came across a bearish thesis on Harley-Davidson, Inc. on Valueinvestorsclub.com by ElmSt14. In this article, we will summarize the bears’ thesis on HOG. Harley-Davidson, Inc.’s share was trading at $23.41 as of April 28th. HOG’s trailing and forward P/E were 8.26 and 19.30 respectively according to Yahoo Finance. Harley-Davidson, […]
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How The Harley-Davidson (HOG) Investment Story Is Shifting As Analysts Turn More Cautious
Analysts recently trimmed Harley-Davidson’s fair value estimate slightly from US$22.18 to US$22.14 per share, signaling only a modest reset in the valuation work. This tweak comes as Street commentary leans cautious, with several firms cutting price targets into a US$12 to US$19 range and highlighting concerns around demand, dealer health and the longer term direction of the business. Read on to see what is driving this evolving narrative and how you can track the next moves in sentiment...