Loading stock data…
KR
$67.55-0.22 (-0.32%)
Pre-Market$67.99+0.44 (+0.65%)· Last close May 4
The Kroger Co.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Kroger Co. in the Consumer Defensive sector is trading at $67.55. The stock is currently 12% below its 52-week high of $76.58, remaining 0.7% above its 200-day moving average. Technical signals show neutral RSI of 52 and bullish MACD crossover, explaining why KR maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 52) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$67.55
Potential Downside
52.2%
Whystock Fair Value$32.26
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target$75.55+11.8%
Range$61.00 – $86.00
Fundamentals
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natu...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$43.73B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
44.87
Beta
Defensive asset. Lower volatility than the S&P 500.
0.55
Div Yield
Strong income play. Yield provides a meaningful total return floor.
2.03%
ROE
Elite ROE. Management converts capital into profit efficiently.
17.14%
Volume
Today's trading volume
2.43M
Recent News
DoorDash adds SNAP grocery delivery to nearly 2,700 Kroger stores
SNAP users can now order groceries from thousands of Kroger stores through DoorDash, expanding access to online delivery nationwide.
Maryland Bans AI-Powered Grocery Pricing — Walmart and Kroger Could Be Affected
Tech companies aren't the only ones benefiting from AI; so are retailers and grocery stores from Walmart Inc. (NYSE:WMT) to Kroger Co. (NYSE:KR). But their use of it to charge consumers based on the time of day, location, income or...
Kroger (KR) Dips More Than Broader Market: What You Should Know
The latest trading day saw Kroger (KR) settling at $67.07, representing a -1.03% change from its previous close.
Is Beyond Meat’s (BYND) New Spicy Buffalo Range Subtly Reframing Its Core Brand Narrative?
In April 2026, Beyond Meat, Inc. expanded its plant-based chicken range with a new Spicy Buffalo Beyond Chicken Pieces variety, rolling it out nationwide across more than 2,000 Kroger stores as a convenient, Non-GMO and Clean Label Project-certified frozen option. This launch highlights Beyond Meat’s push to broaden its portfolio beyond burgers and sausages by offering higher-protein, clean-label products that can slot easily into everyday meals. Next, we’ll assess how the new Spicy...
Kroger (KR) Valuation Check As Mixed Recent Returns Contrast With Long Term Shareholder Gains
How Kroger’s Recent Returns Frame the Stock’s Current Setup Kroger (KR) has been trading in a relatively mixed pattern, with a 0.4% decline over the past day, a small gain over the past week, a 3.9% decline over the past month, and a 7.8% return over the past 3 months. Against that backdrop, shares closed at $67.77, with the stock showing a 7.6% return year to date and a 4% decline over the past year. This performance may prompt investors to reassess how current pricing lines up with Kroger’s...