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KR
$67.77-0.30 (-0.44%)
Market ClosedLast close May 1
The Kroger Co.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Kroger Co. in the Consumer Defensive sector is trading at $67.77. The stock is currently 12% below its 52-week high of $76.58, remaining 1.0% above its 200-day moving average. Technical signals show neutral RSI of 49 and bearish MACD signal, explaining why KR maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 49) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$67.77
Potential Downside
52.2%
Whystock Fair Value$32.36
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target$75.45+11.3%
Range$59.00 – $86.00
Fundamentals
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natu...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$43.73B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
44.87
Beta
Defensive asset. Lower volatility than the S&P 500.
0.55
Div Yield
Strong income play. Yield provides a meaningful total return floor.
2.02%
ROE
Elite ROE. Management converts capital into profit efficiently.
17.14%
Volume
Today's trading volume
3.46M
Recent News
Kroger (KR) Valuation Check As Mixed Recent Returns Contrast With Long Term Shareholder Gains
How Kroger’s Recent Returns Frame the Stock’s Current Setup Kroger (KR) has been trading in a relatively mixed pattern, with a 0.4% decline over the past day, a small gain over the past week, a 3.9% decline over the past month, and a 7.8% return over the past 3 months. Against that backdrop, shares closed at $67.77, with the stock showing a 7.6% return year to date and a 4% decline over the past year. This performance may prompt investors to reassess how current pricing lines up with Kroger’s...
The Friday Checkout: Amazon says it’s the second-largest U.S. grocer — stores (mostly) not required
The company’s grocery business brought in over $150 billion in gross sales last year, yet its brick-and-mortar presence relies mostly on its specialty chain, Whole Foods.
Albertsons and its CEO face a ‘make or break’ 2026
One year into Susan Morris’s tenure atop the grocery chain, analysts say the chief executive has stabilized the business following its failed merger with Kroger but faces continuing challenges.
Erste Group Downgrades Kroger (KR) to Hold
The Kroger Co. (NYSE:KR) is one of the 11 Best Consumer Staples Stocks to Invest In. On April 27, 2026, Erste Group downgraded The Kroger Co. (NYSE:KR) to Hold from Buy, saying the stock’s valuation remains low and is likely to stay that way in the medium term, limiting upside potential. The downgrade came less […]
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