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KSS
$14.66+0.49 (+3.46%)
Market ClosedLast close May 1
Kohl's Corporation operates as an omnichannel retailer in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Kohl's Corporation in the Consumer Cyclical sector is trading at $14.66. The stock is currently 42% below its 52-week high of $25.22, remaining 9.8% below its 200-day moving average. Technical signals show neutral RSI of 60 and bullish MACD crossover, explaining why KSS maintains its current current market pressure. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 60) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$14.66
Potential Upside
197.4%
Whystock Fair Value$43.60
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus12 analysts
Hold
Mean target$17.46+19.1%
Range$8.00 – $41.00
Fundamentals
Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand name...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.74B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
6.50
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.49
Div Yield
Strong income play. Yield provides a meaningful total return floor.
323.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
6.72%
Volume
Today's trading volume
2.83M
Recent News
Kohl’s delves into AI for gift finding, aiding associates
The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.
Kohl's (KSS) Stock Trades Up, Here Is Why
Shares of department store chain Kohl’s (NYSE:KSS) jumped 8.2% in the afternoon session after it was reported the company would receive a $550 million refund from previously paid tariffs.
Kohl's Sales Slump Tests Low P/E Valuation And Recent Share Rebound
Kohl's (NYSE:KSS) is seeing persistent weakness in same store sales over the past two years. Customer demand for its current product selection and in store experience continues to decline. These trends highlight deeper operational and customer engagement issues that have not been widely discussed. Kohl's trades at $14.52, with the share price up 7.9% over the past week and 16.8% over the past month, but down 32.0% year to date. Over a longer horizon, the stock shows a 66.1% decline over...
1 of Wall Street’s Favorite Stock with Impressive Fundamentals and 2 We Turn Down
Wall Street has set ambitious price targets for the stocks in this article. While this suggests attractive upside potential, it’s important to remain skeptical because analysts face institutional pressures that can sometimes lead to overly optimistic forecasts.
3 Reasons to Sell KSS and 1 Stock to Buy Instead
Over the last six months, Kohl’s shares have sunk to $14.41, producing a disappointing 6.9% loss - a stark contrast to the S&P 500’s 5.4% gain. This may have investors wondering how to approach the situation.