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MAX
$9.10+0.59 (+6.93%)
Market ClosedLast close May 1
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
MediaAlpha, Inc. in the Communication Services sector is trading at $9.10. The stock is currently 35% below its 52-week high of $13.92, remaining 16.7% below its 200-day moving average. Technical signals show neutral RSI of 48 and bearish MACD signal, explaining why MAX maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 48) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
METAGOOGLNFLX
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$9.10
Potential Downside
155.8%
Whystock Fair Value$-5.08
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus7 analysts
Buy
Mean target$13.79+51.5%
Range$11.00 – $19.00
Fundamentals
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range o...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$523.56M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.33
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.39
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-157.88%
Volume
Today's trading volume
1.10M
Recent News
MediaAlpha, Inc. Q1 2026 Earnings Call Summary
Moby summary of MediaAlpha, Inc.'s Q1 2026 earnings call
MediaAlpha Q1 Earnings Call Highlights
MediaAlpha (NYSE:MAX) executives said the company began 2026 with “record results across all of our key financial metrics,” citing continued strength in auto insurance carrier spending and broader carrier participation in its marketplace. Co-founder and CEO Steve Yi said those dynamics drove a favor
MediaAlpha Inc (MAX) Q1 2026 Earnings Call Highlights: Record Results and Strategic Shifts
MediaAlpha Inc (MAX) surpasses financial guidance with strong growth in auto insurance, while navigating macroeconomic uncertainties and strategic changes.
MediaAlpha, Inc. (MAX) Misses Q1 Earnings Estimates
MediaAlpha (MAX) delivered earnings and revenue surprises of -17.09% and +5.22%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
MediaAlpha’s (NYSE:MAX) Q1 CY2026 Sales Top Estimates
Insurance customer acquisition platform MediaAlpha (NYSE:MAX) reported Q1 CY2026 results exceeding the market’s revenue expectations, with sales up 17.3% year on year to $310 million. Guidance for next quarter’s revenue was better than expected at $300 million at the midpoint, 1.3% above analysts’ estimates. Its GAAP profit of $0.21 per share was 18.6% below analysts’ consensus estimates.