MORN

$183.87

Market ClosedAs of Mar 17, 8:00 PM UTC

Morningstar, Inc.

Historical Price

Price (Line)
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Peer Comparison

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Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$183.87
Potential Upside
12.1%
Whystock Fair Value$206.17
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorFinancial Services
IndustryFinancial Data & Stock Exchanges

Morningstar, Inc. provides independent investment insights for investors in the United States, Asia, Australia, Canada, Continental Europe, the United Kingdom, and internationally. It operates through five segments: Morningstar Direct Platform, Pitch...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$7.56B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
20.75
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.11
Div Yield
Strong income play. Yield provides a meaningful total return floor.
109.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
26.35%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.89

Recent News

TheStreet
Mar 18, 2026

Wall Street found an ETF tax loophole worth $8.7 billion

Picture this: you’ve held a stock for 20 years, and now it's worth millions. Yet your cost basis is almost nothing, but selling triggers a massive tax bill, so you hold. That’s the trap millions of long-term investors face. The more successful the investment, the more painful the exit. But a ...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Investopedia
Mar 15, 2026

Retiring Soon? You Need to See This New Report That Questions the 4% Withdrawal Rule

According to Morningstar’s new analysis, when you retire, you can start with one withdrawal rate and adjust for inflation—but taxes, fees, and portfolio mix still matter.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 13, 2026

Morningstar AI Assistant Aims To Deepen Advisor Reliance On Direct Suite

Morningstar, Inc. (NasdaqGS:MORN) has introduced a new AI assistant within its Direct Advisory Suite platform. The tool is designed to streamline advisory workflows using natural language, automating portfolio analysis and proposal generation. Morningstar plans to roll out the assistant with enterprise-grade security for advisors in the US, with expansion to Canada expected over time. For you as an investor, this move sits at the intersection of data, software, and AI tools that many...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 10, 2026

Morningstar, Intercontinental Exchange, and Fiserv Stocks Trade Down, What You Need To Know

A number of stocks fell in the afternoon session after the Asset Management sector was muted amid lingering fears of bad loans and redemptions within the private credit sector.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Financial Planning
Mar 10, 2026

How to bust myths about private investments, per Morningstar

There's "no free lunch investing in private assets," the research firm said in its latest study of semiliquid assets — released a week before Blue Owl permanently shut the gate of a closely watched private credit fund.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.