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PLOW
$46.12-0.01 (-0.02%)
Market ClosedLast close May 1
Douglas Dynamics, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Douglas Dynamics, Inc. in the Consumer Cyclical sector is trading at $46.12. The stock is currently near its 52-week high of $48.47, remaining 30.5% above its 200-day moving average. Technical signals show neutral RSI of 47 and bearish MACD signal, explaining why PLOW maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 47) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$46.12
Potential Downside
2.6%
Whystock Fair Value$44.90
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus4 analysts
Buy
Mean target$50.50+9.5%
Range$48.00 – $55.00
Fundamentals
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial vehicle attachments and equipment in North America. It operates in two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufact...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.06B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
23.33
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.25
Div Yield
Strong income play. Yield provides a meaningful total return floor.
258.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
23.55%
Volume
Today's trading volume
311,096
Recent News
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How Rising Earnings Estimates Ahead of Q1 2026 Results At Douglas Dynamics (PLOW) Has Changed Its Investment Story
Douglas Dynamics, Inc. has previously announced it would release its first-quarter 2026 financial results after market close on Monday, May 4, 2026, followed by a conference call on May 5 hosted by President and CEO Mark Van Genderen and Executive Vice President and CFO Sarah Lauber, with a live simulcast available on the company’s website. Alongside this scheduled update, Douglas Dynamics has drawn attention as analyst earnings estimates have moved higher and its year-to-date performance...
Douglas Dynamics (PLOW) Upgraded to Strong Buy: What Does It Mean for the Stock?
Douglas Dynamics (PLOW) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
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XOM, PARR, VLO, PLOW and DELL have been added to the Zacks Rank #1 (Strong Buy) List on April 22nd, 2026.