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PRMB
$20.09+0.06 (+0.30%)
Market ClosedLast close May 4
Primo Brands Corporation operates as a branded beverage company in North America.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Primo Brands Corporation in the Consumer Defensive sector is trading at $20.09. The stock is currently 40% below its 52-week high of $33.70, remaining 1.6% below its 200-day moving average. Technical signals show neutral RSI of 54 and bearish MACD signal, explaining why PRMB maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 54) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$20.09
Potential Downside
81%
Whystock Fair Value$3.81
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus12 analysts
Buy
Mean target$26.08+29.8%
Range$19.00 – $35.00
Fundamentals
Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$7.39B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
96.91
Beta
Defensive asset. Lower volatility than the S&P 500.
0.63
Div Yield
Strong income play. Yield provides a meaningful total return floor.
239.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
2.01%
Volume
Today's trading volume
4.50M
Recent News
Primo Brands Holds 2026 Annual Meeting, Elects Directors and Ratifies PwC as Auditor
Primo Brands (NYSE:PRMB) held its 2026 Annual Meeting of Stockholders virtually at 9:30 a.m. Eastern time, with Executive Chairman and CEO Eric Foss presiding. The company opened the voting polls at the start of the meeting and proceeded through three stockholder proposals outlined in its notice of
Earnings Preview: Primo Brands (PRMB) Q1 Earnings Expected to Decline
Primo Brands (PRMB) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
PepsiCo (PEP) Surpasses Q1 Earnings and Revenue Estimates
PepsiCo (PEP) delivered earnings and revenue surprises of +4.23% and +2.60%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
Assessing Primo Brands (PRMB) Valuation After Recent Share Price Volatility
Primo Brands stock: recent moves in context Primo Brands (PRMB) shares recently reflected mixed momentum, with a small 1 day decline, a gain over the past week, and a double digit drop over the past month. This has kept short term performance in focus for investors. See our latest analysis for Primo Brands. At a share price of US$18.72, Primo Brands has had a mixed run, with a 30 day share price return of a 14.4% decline contrasting with a 90 day gain of 15.63% and a 1 year total shareholder...
Barfresh Targets Breakout Year as In-House Manufacturing Drives Expansion – Quarterly Update Report
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