RCKY

$42.08

Post-MarketAs of Mar 17, 8:00 PM UTC

Rocky Brands, Inc.

Historical Price

Price (Line)
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$42.08
Potential Upside
39.6%
Whystock Fair Value$58.73
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryFootwear & Accessories

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$317.14M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
14.22
Beta
High-beta play. Expect amplified moves vs. the broad market.
2.57
Div Yield
Strong income play. Yield provides a meaningful total return floor.
146.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
9.20%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.89

Recent News

Moby
Feb 25, 2026

Rocky Brands, Inc. Q4 2025 Earnings Call Summary

Moby summary of Rocky Brands, Inc.'s Q4 2025 earnings call

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
MarketBeat
Feb 25, 2026

Rocky Brands Q4 Earnings Call Highlights

Rocky Brands (NASDAQ:RCKY) capped fiscal 2025 with what management called its “highest quarterly growth rate of the year,” driven by surging direct-to-consumer demand during the holiday season and continued strength in key brands including XTRATUF and Muck. On the company’s fourth-quarter 2025 earni

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
GuruFocus.com
Feb 25, 2026

Rocky Brands Inc (RCKY) Q4 2025 Earnings Call Highlights: Strong Retail Surge and Strategic ...

Rocky Brands Inc (RCKY) reports a 9% increase in net sales for Q4 2025, driven by robust retail performance and strategic investments in brand growth.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Associated Press Finance
Feb 24, 2026

Rocky Brands: Q4 Earnings Snapshot

On a per-share basis, the Nelsonville, Ohio-based company said it had profit of 86 cents. Earnings, adjusted for one-time gains and costs, were 94 cents per share. The footwear company posted revenue of $139.7 million in the period.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Investor's Business Daily
Feb 23, 2026

Deckers Outdoor Stock Gets RS Rating Lift

A Relative Strength Rating upgrade for Deckers Outdoor shows improving technical performance. Will it continue?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.