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RCKY
$37.40+0.73 (+1.99%)
Market ClosedLast close May 1
Rocky Brands, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rocky Brands, Inc. in the Consumer Cyclical sector is trading at $37.40. The stock is currently 23% below its 52-week high of $48.70, remaining 16.1% above its 200-day moving average. Technical signals show neutral RSI of 33 and bearish MACD signal, explaining why RCKY maintains its current momentum and trend strength. The Whystock Score of 95/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Oversold momentum (RSI 33) — potential for technical mean-reversion
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$37.40
Potential Upside
33.2%
Whystock Fair Value$49.80
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus1 analysts
Buy
Mean target$53.00+41.7%
Range$53.00 – $53.00
Fundamentals
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$326.29M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
14.63
Beta
High-beta play. Expect amplified moves vs. the broad market.
2.58
Div Yield
Strong income play. Yield provides a meaningful total return floor.
143.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.39%
Volume
Today's trading volume
91,126
Recent News
Rocky Brands Inc (RCKY) Q1 2026 Earnings Call Highlights: Strong Sales Growth Amid Tariff Challenges
Rocky Brands Inc (RCKY) reports a 9% increase in sales, driven by robust retail and wholesale performance, despite facing margin pressures from tariffs.
Rocky Brands Q1 Earnings Call Highlights
Rocky Brands (NASDAQ:RCKY) reported first-quarter 2026 results that management said extended the sales momentum seen in the back half of last year, with growth across several of its footwear brands and continued strength in direct-to-consumer channels. The company also reiterated its full-year 2026
Rocky Brands (RCKY) Q4 2025 Earnings Transcript
Jason Brooks: Thank you, Brendon. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. Net sales increased 9%, marking an excellent finish to what has been a very good year for the Rocky Brands, especially considering the industry headwinds we've navigated from the higher tariffs and deteriorating consumer sentiment.
Rocky Brands, Inc. Q4 2025 Earnings Call Summary
Moby summary of Rocky Brands, Inc.'s Q4 2025 earnings call
Rocky Brands Q4 Earnings Call Highlights
Rocky Brands (NASDAQ:RCKY) capped fiscal 2025 with what management called its “highest quarterly growth rate of the year,” driven by surging direct-to-consumer demand during the holiday season and continued strength in key brands including XTRATUF and Muck. On the company’s fourth-quarter 2025 earni