RGR

$38.77

Post-MarketAs of Mar 17, 8:00 PM UTC

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States.

Historical Price

Price (Line)
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$38.77
Potential Upside
5%
Whystock Fair Value$40.71
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorIndustrials
IndustryAerospace & Defense

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autol...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$618.16M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Strong income play. Yield provides a meaningful total return floor.
117.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
49.62%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
3.61

Recent News

Exec Edge
Mar 16, 2026

GrabAGun Outperforms Firearms Market, Launches Logistics Platform – Quarterly Update Report

Download the Complete Report Here By Karen Roman Donald Trump Jr.-backed GrabAGun Digital Holdings Inc. (NYSE: PEW) continues to gain market share in a weak firearms retail environment, supported by strong digital execution. Customer engagement remains strong as the company scales its mobile-first platform called PEW Logistics. The direct-to-consumer platform for firearms manufacturers operates on […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Exec Edge
Mar 16, 2026

GrabAGun Outperforms Firearms Market, Launches Logistics Platform – Downloadable Quarterly Update Report

Subscribe to our Weekly Newsletter to Receive All Research Contact: Executives-Edge.com Rayk@capmarketsmedia.com

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
TipRanks
Mar 10, 2026

Sturm Ruger calls Beretta demands ‘self-serving’

On February 24, 2026, Sturm, Ruger & Company received a notice from Beretta Holding stating Beretta’s intention to nominate four candidates for election to Ruger’s Board of Directors at the Company’s 2026 Annual Meeting of Stockholders. The Company, in consultation with its advisors, is reviewing the notice in accordance with Ruger’s established procedures and applicable law. The company said, “To date, Ruger has not publicly responded to Beretta’s characterization of Ruger’s actions and decisio

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
The Wall Street Journal
Mar 10, 2026

Sturm Ruger Accuses Beretta of Attempting to Gain Control of Company

The statement comes after Beretta acquired a nearly 10% stake in Ruger and last month nominated four directors to the company’s board, setting the stage for a potential proxy fight between the rival gun makers.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
MT Newswires
Mar 9, 2026

Sector Update: Consumer Stocks Rise Late Afternoon

Consumer stocks were higher late Monday afternoon, with the State Street Consumer Staples Select Sec

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.