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RGR
$43.16-0.22 (-0.51%)
Market ClosedLast close May 1
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Sturm, Ruger & Company, Inc. in the Industrials sector is trading at $43.16. The stock is currently 10% below its 52-week high of $48.21, remaining 15.0% above its 200-day moving average. Technical signals show overbought RSI of 72 and bullish MACD crossover, explaining why RGR maintains its current momentum and trend strength. The Whystock Score of 55/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 72) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$43.16
Potential Upside
5%
Whystock Fair Value$45.32
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autol...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$675.24M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
109.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
2.03%
Volume
Today's trading volume
73,412
Recent News
1 Unprofitable Stock with Impressive Fundamentals and 2 We Ignore
Unprofitable companies can burn through cash quickly, leaving investors exposed if they fail to turn things around. Without a clear path to profitability, these businesses risk running out of capital or relying on dilutive fundraising.
3 Reasons to Sell RGR and 1 Stock to Buy Instead
Over the last six months, Ruger’s shares have sunk to $41.25, producing a disappointing 10.5% loss - a stark contrast to the S&P 500’s 4.8% gain. This might have investors contemplating their next move.
Inside the Nasty Fight Between Two of the World’s Most Storied Gun Makers
A string of perceived snubs, missed connections and canceled meetings have rocked the relationship between Beretta and Sturm Ruger.
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