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RTO
$33.79-0.08 (-0.24%)
Market ClosedLast close May 1
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rentokil Initial plc in the Industrials sector is trading at $33.79. The stock is currently near its 52-week high of $34.67, remaining 19.2% above its 200-day moving average. Technical signals show neutral RSI of 54 and bearish MACD signal, explaining why RTO maintains its current momentum and trend strength. The Whystock Score of 75/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 54) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$33.79
Potential Downside
67.8%
Whystock Fair Value$10.87
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus4 analysts
Buy
Mean target$36.10+6.8%
Range$34.00 – $38.40
Fundamentals
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. The company offers a range of pest control services for rodent...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$17.29B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
58.98
Beta
Defensive asset. Lower volatility than the S&P 500.
0.41
Div Yield
Strong income play. Yield provides a meaningful total return floor.
185.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
4.88%
Volume
Today's trading volume
574,462
Recent News
Rentokil Initial Q1 Earnings Call Highlights
Rentokil Initial (NYSE:RTO) reported first-quarter group revenue of $1.7 billion, representing organic growth of 3.4% on a constant-currency basis, as the company pointed to continued momentum in North America and steady progress internationally. Q1 revenue growth led by North America Chief Financi
3 UK Stocks That May Be Priced Below Their Estimated Value
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Rentokil Initial's (LON:RTO) Soft Earnings Are Actually Better Than They Appear
Rentokil Initial plc's ( LON:RTO ) stock was strong despite it releasing a soft earnings report last week. Our analysis...
Citi Raises its Price Target on Rentokil Initial plc (RTO) to 575 GBp from 550 GBp
Rentokil Initial plc (NYSE:RTO) is one of the 12 Best UK Stocks to Buy According to Hedge Funds. On March 16, 2026, Citi analyst Marc Van’T Sant raised the price target on Rentokil Initial plc (NYSE:RTO) to 575 GBp from 550 GBp previously and maintained a Buy rating on the shares. On March 12, 2026, […]
Rentokil Initial PLC (RKLIF) Full Year 2025 Earnings Call Highlights: Strong Revenue Growth and ...
Rentokil Initial PLC (RKLIF) reports a 3.8% revenue increase and outlines plans for strategic growth despite challenges in North America.