SAM

$230.35+5.17 (+2.30%)

Market OpenAs of Mar 17, 6:52 PM UTC

The Boston Beer Company, Inc.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$230.35
Potential Downside
12.1%
Whystock Fair Value$202.37
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Defensive
IndustryBeverages - Brewers

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirit...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.46B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
23.29
Beta
Defensive asset. Lower volatility than the S&P 500.
0.95
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
12.31%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.21

Recent News

Zacks
Mar 13, 2026

HEINY vs. SAM: Which Stock Is the Better Value Option?

HEINY vs. SAM: Which Stock Is the Better Value Option?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 12, 2026

A Look At Boston Beer Company (SAM) Valuation As RTD Push And Sports Partnerships Gain Traction

Boston Beer Company (SAM) has been busy, pairing fresh product launches with high profile partnerships that put its brands directly in front of passionate sports fans and golf audiences across the United States. See our latest analysis for Boston Beer Company. Recent share price action has been mixed, with a 16.3% 3 month share price return and a 16.1% year to date share price return contrasting with a 1 year total shareholder return of a 0.6% decline. This suggests that momentum has picked...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 9, 2026

3 Cash-Producing Stocks with Questionable Fundamentals

Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Insider Monkey
Mar 8, 2026

Is The Boston Beer Company, Inc. (SAM) Among the Best Alcohol Stocks to Buy?

The Boston Beer Company, Inc. (NYSE:SAM) is among the 12 Best Alcohol Stocks to Buy Right Now. On March 2, 2026, The Boston Beer Company, Inc. (NYSE:SAM) reported that it will expand Sinless Vodka Cocktails from three test markets to 34 states, releasing a revised package that highlights its 5% ABV vodka base. The product […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Feb 27, 2026

Boston Beer Sun Cruiser Push Tests Valuation And Growth Expectations

Boston Beer Company, NYSE:SAM, is expanding its Sun Cruiser lineup with a nationwide launch of Blueberry Lemonade & Vodka. The company is adding a new hybrid Sun Cruiser sampler pack as it pivots its product strategy in response to brand volume declines. These moves come alongside higher planned marketing spend for 2026 and Jim Koch returning to the CEO role. For investors watching Boston Beer Company at a share price of $225.58, the shift toward Sun Cruiser comes after mixed longer term...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.