Loading stock data…
SAM
$214.30-22.74 (-9.59%)
After Hours$216.53+2.23 (+1.04%)· Last close May 1
The Boston Beer Company, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Boston Beer Company, Inc. in the Consumer Defensive sector is trading at $214.30. The stock is currently 19% below its 52-week high of $264.46, remaining 1.9% below its 200-day moving average. Technical signals show oversold RSI of 28 and bearish MACD signal, explaining why SAM maintains its current current market pressure. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 28) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$214.30
Potential Downside
19.4%
Whystock Fair Value$172.74
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus13 analysts
Hold
Mean target$236.01+10.1%
Range$192.00 – $315.00
Fundamentals
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirit...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.55B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.66
Beta
Defensive asset. Lower volatility than the S&P 500.
0.90
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
9.41%
Volume
Today's trading volume
546,242
Recent News
Boston Beer Q1 Earnings Miss Estimates, Depletions Decline 4%
SAM misses Q1 estimates as revenues and EPS fall, with weak volumes and shipments prompting a lower 2026 outlook and continued demand softness.
Boston Beer (SAM) Q1 2026 Earnings Transcript
Beyond Beer continues to outperform traditional beer in volume in measured off-premise channels with an increase of about 3% for the quarter compared to traditional beer, which slightly declined. While these trends represent modest industry progress, we continue to anticipate volume headwinds for 2026, given a dynamic macroeconomic environment and evolving geopolitical developments that may impact consumer spending.
Boston Beer narrows profit guidance on litigation costs
A US court in Illinois filed a jury verdict against Boston Beer last month over a legal packaging contract dispute.
Boston Beer Co Inc (SAM) Q1 2026 Earnings Call Highlights: Margin Gains and Brand Growth Amid ...
Boston Beer Co Inc (SAM) reports strong margin improvements and brand expansions, despite facing market share losses and revenue declines.
Boston Beer Swings to Loss, Cuts Outlook Citing Litigation Expenses
A federal court filed a jury verdict earlier this month in favor of Ardagh Metal Packaging on claims that Boston Beer failed to fulfill the terms of a beer-can purchase contract, which the company said it plans to contest.