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SAM
$207.17-7.13 (-3.33%)
Market ClosedLast close May 4
The Boston Beer Company, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Boston Beer Company, Inc. in the Consumer Defensive sector is trading at $207.17. The stock is currently 22% below its 52-week high of $264.46, remaining 5.2% below its 200-day moving average. Technical signals show oversold RSI of 27 and bearish MACD signal, explaining why SAM maintains its current current market pressure. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 27) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$207.17
Potential Downside
19.4%
Whystock Fair Value$166.99
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus13 analysts
Hold
Mean target$232.93+12.4%
Range$192.00 – $315.00
Fundamentals
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirit...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.55B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.66
Beta
Defensive asset. Lower volatility than the S&P 500.
0.90
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
9.41%
Volume
Today's trading volume
296,858
Recent News
Boston Beer (SAM) Q3 2025 Earnings Transcript
Economic uncertainty that has consumers more tightly managing their budgets as well as pressure on Hispanic consumers continues to impact consumer demand negatively across the overall beer industry. This includes media spend as well as a new local market activation program.
SAM Q1 Deep Dive: Margin Progress and Portfolio Shifts Amid Category Headwinds
Beer company Boston Beer (NYSE:SAM) met Wall Street’s revenue expectations in Q1 CY2026, but sales fell by 4.4% year on year to $433.9 million. Its non-GAAP profit of $1.64 per share was 16.8% below analysts’ consensus estimates.
Why Boston Beer (SAM) Shares Are Falling Today
Shares of beer company Boston Beer (NYSE:SAM) fell 9.2% in the morning session after the company reported disappointing first-quarter results and lowered its full-year profit outlook.
Boston Beer Q1 Earnings Call Highlights
Boston Beer (NYSE:SAM) executives said the company entered 2026 with modestly improving industry trends but continued brand and macro headwinds, as first-quarter depletions declined and a large litigation charge weighed on GAAP results. Category trends improve, but Boston Beer still faces volume pr
Boston Beer Q1 Earnings Miss Estimates, Depletions Decline 4%
SAM misses Q1 estimates as revenues and EPS fall, with weak volumes and shipments prompting a lower 2026 outlook and continued demand softness.