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SMPL
$13.23-0.14 (-1.05%)
Market ClosedLast close May 1
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Simply Good Foods Company in the Consumer Defensive sector is trading at $13.23. The stock is currently near its 52-week low of $10.21, remaining 37.0% below its 200-day moving average. Technical signals show overbought RSI of 77 and bullish MACD crossover, explaining why SMPL maintains its current current market pressure. The Whystock Score of 10/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 77) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$13.23
Potential Upside
5%
Whystock Fair Value$13.89
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus10 analysts
Buy
Mean target$19.20+45.1%
Range$13.00 – $39.00
Fundamentals
The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, r...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.15B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.33
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.27%
Volume
Today's trading volume
2.31M
Recent News
1 Unprofitable Stock to Target This Week and 2 That Underwhelm
Unprofitable companies face headwinds as they struggle to keep operating expenses under control. Some may be investing heavily, but the majority fail to convert spending into sustainable growth.
Simply Good Foods Resets Leadership And Costs As Insider Buying Signals Conviction
Simply Good Foods (NasdaqCM:SMPL) has announced a broad organizational realignment that consolidates leadership roles and reshapes key operational functions. The plan includes cost-cutting initiatives, restructuring, and leadership changes following lower sales guidance. The announcement closely follows a large insider purchase by an executive director, adding another data point for investors assessing management’s stance. Simply Good Foods, known for its branded nutritional snacks and...
Why Simply Good Foods (SMPL) Stock Is Trading Up Today
Shares of packaged food company Simply Good Foods (NASDAQ:SMPL) jumped 6.2% in the morning session after a director, James M. Kilts, disclosed the purchase of 80,000 shares of common stock for a total of $991,480.
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Wall Street has set ambitious price targets for the stocks in this article. While this suggests attractive upside potential, it’s important to remain skeptical because analysts face institutional pressures that can sometimes lead to overly optimistic forecasts.