SMPL

$15.11

Market ClosedAs of Mar 17, 8:00 PM UTC

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.

Historical Price

Price (Line)
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$15.11
Potential Upside
13.4%
Whystock Fair Value$17.13
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Defensive
IndustryPackaged Foods

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, r...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.44B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
16.79
Beta
Defensive asset. Lower volatility than the S&P 500.
0.25
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
5.17%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
3.15

Recent News

Proactive
Mar 17, 2026

Simply Good Foods upgraded by Jefferies on Quest brand’s momentum amid 'protein megatrend'

Jefferies has upgraded shares of The Simply Good Foods Company (NASDAQ:SMPL), arguing that the company’s valuation does not fully reflect the strength of its Quest brand and broader exposure to growing demand for protein-focused products. The analysts see the company as well-positioned within...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 16, 2026

Why Simply Good Foods (SMPL) Stock Is Trading Up Today

Shares of packaged food company Simply Good Foods (NASDAQ:SMPL) jumped 4.6% in the afternoon session after Jefferies upgraded the stock to Buy from Neutral.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 13, 2026

1 Value Stock to Own for Decades and 2 We Ignore

Value stocks typically trade at discounts to the broader market, offering patient investors the opportunity to buy businesses when they’re out of favor. The key risk, however, is that these stocks are usually cheap for a reason – five cents for a piece of fruit may seem like a great deal until you find out it’s rotten.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 11, 2026

A Look At Simply Good Foods (SMPL) Valuation After Recent Share Price Weakness

Recent share performance and business snapshot Simply Good Foods (SMPL) has been under pressure, with the stock showing a 3.1% one day decline and negative returns over the past week, month and past 3 months, as investors reassess the story. At a last close of $15.01, the company carries a value score of 5, alongside annual revenue of $1.45b and net income of $90.761m, reflecting its position in the packaged snacks and meal replacements space. See our latest analysis for Simply Good...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 10, 2026

3 Cash-Producing Stocks We’re Skeptical Of

A company that generates cash isn’t automatically a winner. Some businesses stockpile cash but fail to reinvest wisely, limiting their ability to expand.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.