SO

$93.39-2.84 (-2.95%)

Market ClosedAs of Mar 20, 8:00 PM UTC

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.

Recent News

Simply Wall St.
Mar 21, 2026

Southern Linc And Virginia Natural Gas Projects Add Context To Southern Stock

Southern Linc helped Blount County, Alabama unify its public safety communication systems, improving interoperability for first responders. Virginia Natural Gas, another Southern subsidiary, joined the ACT Grant, which has quickly reduced teacher turnover in Newport News schools. Together, these projects show Southern's reach into public safety and education alongside its core utility business. For investors watching Southern (NYSE:SO), these developments sit alongside a current share price...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
24/7 Wall St.
Mar 20, 2026

Forget Savings Accounts and Buy These 2 Utility ETFs Instead

High-yield savings accounts looked like the obvious choice two years ago, when the Fed funds rate sat above 5% and online banks were handing out 5% APY with no strings attached. That window is closing. The Fed funds rate is now 3.75%, down from a high of 4.5% as recently as late 2025, and savings ... Forget Savings Accounts and Buy These 2 Utility ETFs Instead

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Zacks
Mar 17, 2026

Southern Company's Stability Makes It a Wise Hold Right Now

SO drives multi-year earnings with large load contracts and major investments, but interest costs, heavy reliance on data centers and high valuation pose risks.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Insider Monkey
Mar 17, 2026

Southern Company (SO) Expecting Further Additions to an Efficient Capital Plan

The Southern Company (NYSE:SO) is one of the 10 best regulated electric stocks to buy according to hedge funds. On March 5, Evercore ISI upgraded The Southern Company (NYSE:SO) stock to an Outperform rating from In Line, and increased its price target to $111 from $103. The firm stated that it still regarded The Southern […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

Southern Co. (SO) Outperforms Broader Market: What You Need to Know

In the most recent trading session, Southern Co. (SO) closed at $99.11, indicating a +1.12% shift from the previous trading day.

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.