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SON
$50.06+0.10 (+0.20%)
Market ClosedLast close May 1
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Sonoco Products Company in the Consumer Cyclical sector is trading at $50.06. The stock is currently 14% below its 52-week high of $58.44, remaining 7.7% above its 200-day moving average. Technical signals show neutral RSI of 37 and bearish MACD signal, explaining why SON maintains its current momentum and trend strength. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 37) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$50.06
Potential Upside
159.7%
Whystock Fair Value$129.98
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus9 analysts
Buy
Mean target$60.89+21.6%
Range$54.00 – $65.00
Fundamentals
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operate...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.89B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.12
Beta
Defensive asset. Lower volatility than the S&P 500.
0.49
Div Yield
Strong income play. Yield provides a meaningful total return floor.
448.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
15.38%
Volume
Today's trading volume
1.03M
Recent News
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Insight Enterprises delivers integrated IT solutions and services to a broad client base across industries worldwide.
Is Sonoco Stock a Buy After the CFO Purchased Over 8,000 Shares?
Shares of this global packaging manufacturer were acquired in a recent insider buy, following a year of double-digit stock gains.
EDMP picks up Sonoco, and the position size is doing the talking
Sonoco Products Company delivers packaging solutions to global consumer and industrial markets, with a reported dividend yield of 4.2%.
Sonoco Stock Drops as Inflation Hits Q1 Results
Sonoco stock falls after a Q1 earnings miss. Inflation, flat EPS, and rising debt pressure growth, but AI-driven demand and a strong dividend offer support
Sonoco Products Q1 Earnings Call Highlights
Sonoco Products (NYSE:SON) reported first-quarter 2026 results that matched expectations as management pointed to early benefits from productivity initiatives and the company’s multiyear Profitability Performance Plan, while navigating weather-related disruptions, a facility fire, and rising input c