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UFCS
$39.89-0.43 (-1.07%)
Market ClosedLast close May 1
United Fire Group, Inc., together with its subsidiaries, engages in writing property and casualty insurance in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
United Fire Group, Inc. in the Financial Services sector is trading at $39.89. The stock is currently near its 52-week high of $41.76, remaining 16.2% above its 200-day moving average. Technical signals show neutral RSI of 50 and bearish MACD signal, explaining why UFCS maintains its current momentum and trend strength. The Whystock Score of 75/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 50) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$39.89
Potential Upside
127.7%
Whystock Fair Value$90.82
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
United Fire Group, Inc., together with its subsidiaries, engages in writing property and casualty insurance in the United States. It provides property and casualty insurance, and surety bonds; and fire and allied lines, other liability, automobile, w...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.01B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.76
Beta
Defensive asset. Lower volatility than the S&P 500.
0.41
Div Yield
Strong income play. Yield provides a meaningful total return floor.
204.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
9.76%
Volume
Today's trading volume
70,817
Recent News
Assessing United Fire Group (UFCS) Valuation After Recent Share Price Momentum
Short-term performance and what it might mean for investors United Fire Group (UFCS) has caught investor attention after recent price strength, with the stock closing at US$40.47 and showing positive returns over the past week, month and past 3 months. See our latest analysis for United Fire Group. That recent share price strength builds on a longer run, with a 13.74% year to date share price return and a 48.50% total shareholder return over the past year suggesting momentum has been building...
Progressive (PGR) Q1 Earnings and Revenues Beat Estimates
Progressive (PGR) delivered earnings and revenue surprises of +2.48% and +1.27%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
Are Investors Undervaluing United Fire Group (UFCS) Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Is United Fire Group (UFCS) Stock Undervalued Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Is United Fire Group (UFCS) a Great Value Stock Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.