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WPP
$18.11+0.02 (+0.11%)
Market ClosedLast close May 1
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
WPP plc in the Communication Services sector is trading at $18.11. The stock is currently near its 52-week low of $14.81, remaining 15.2% below its 200-day moving average. Technical signals show neutral RSI of 65 and bullish MACD crossover, explaining why WPP maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 65) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
METAGOOGLNFLX
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$18.11
Potential Upside
5%
Whystock Fair Value$19.02
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus3 analysts
Hold
Mean target$18.53+2.3%
Range$16.50 – $20.79
Fundamentals
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.88B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.60
Div Yield
Strong income play. Yield provides a meaningful total return floor.
561.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-8.46%
Volume
Today's trading volume
301,727
Recent News
European Equities Traded in the US as American Depositary Receipts Lower in Wednesday Trading
European equities traded in the US as American depositary receipts were lower late Wednesday morning
Should Value Investors Buy WPP (WPP) Stock?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
WPP says turnaround is making early progress, but there’s a long road ahead
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.
WPP Q1 Earnings Call Highlights
WPP (NYSE:WPP) reported a first-quarter trading update that showed continued top-line pressure but a modest sequential improvement from late 2025, as management pointed to stabilizing actions under its newly launched Elevate 28 strategy and strengthening net new business momentum. Q1 results: Reven
WPP Key Metric Slides as Main Segments Decline
The advertising group reported a decline across all its main units, as it seeks to turn around its fortunes after a series of account losses and a leadership change.