Loading stock data…
BZUN
$2.74+0.02 (+0.74%)
After Hours$2.74+0.00 (+0.00%)· Last close May 1
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Baozun Inc. in the Consumer Cyclical sector is trading at $2.74. The stock is currently 44% below its 52-week high of $4.88, remaining 8.4% below its 200-day moving average. Technical signals show neutral RSI of 57 and bearish MACD signal, explaining why BZUN maintains its current current market pressure. The Whystock Score of 25/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 57) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$2.74
Potential Upside
5%
Whystock Fair Value$2.88
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, in...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$161.82M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.40
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-6.55%
Volume
Today's trading volume
172,842
Recent News
Gap (GAP) Plans to Open 50 China Stores
The Gap, Inc. (NYSE:GAP) is one of the 15 Best Apparel Stocks to Buy in 2026. On March 26, 2026, Bloomberg News reported that The Gap, Inc. (NYSE:GAP) plans to establish 50 new retail stores in mainland China in 2026, following its first quarterly breakeven in the market. Vincent Qiu, chairman and CEO of Baozun […]
Asian Equities Traded in the US as American Depositary Receipts Little Changed in Thursday Trading
Asian equities traded in the US as American depositary receipts were little changed Thursday morning
Asian Equities Traded in the US as American Depositary Receipts Rise in Friday Trading; Up 5.6% for Week
Asian equities traded in the US as American depositary receipts were up sharply Friday morning, risi
Asian Equities Traded in the US as American Depositary Receipts Rise in Monday Trading
Asian equities traded in the US as American depositary receipts opened the week higher Monday mornin
Asian Equities Traded in the US as American Depositary Receipts Fall Sharply in Thursday Trading
Asian equities traded in the US as American depositary receipts look set to close out the shortened