ELF

$74.58+0.96 (+1.30%)

Market OpenAs of Mar 17, 6:53 PM UTC

e.l.f.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$74.58
Potential Downside
52.2%
Whystock Fair Value$35.67
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Defensive
IndustryHousehold & Personal Products

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys So...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.45B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
42.14
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.68
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
10.78%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.52

Recent News

Zacks
Mar 17, 2026

Should You Invest in e.l.f. Beauty (ELF) Based on Bullish Wall Street Views?

The average brokerage recommendation (ABR) for e.l.f. Beauty (ELF) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 16, 2026

Dirt Cheap Stocks to Buy With $1,000 Right Now

E.l.f. and Jakks Pacific are two cheap consumer stocks to buy right now.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Insider Monkey
Mar 15, 2026

Piper Sandler Maintains Neutral on e.l.f. Beauty (ELF) After Adjusted February Data

We recently compiled a list of the 12 Top Performing Consumer Staples Stocks in February. e.l.f. Beauty, Inc. (NYSE:ELF) is one of the best performing consumer staple stocks on this list. TheFly reported on March 9 that Piper Sandler updated its prior research note on ELF after learning from SPINS that recent adjustments in brand tagging […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 15, 2026

e.l.f. Beauty Governance Probe Meets Expanded NWSL Partnership And Valuation Tension

Halper Sadeh LLC has launched an investigation into potential breaches of fiduciary duty by officers and directors of e.l.f. Beauty (NYSE:ELF). The probe focuses on whether company leadership has acted in the best interests of shareholders. Separately, e.l.f. Beauty has expanded its partnership with the National Women’s Soccer League, extending the relationship to all NWSL markets. The broadened partnership includes new community engagement initiatives aimed at connecting the brand with fans...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.