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ELF
$56.14+2.40 (+4.47%)
Market OpenUpdated 10:44 AM EDT
e.l.f.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
e.l.f. Beauty, Inc. in the Consumer Defensive sector is trading at $53.74. Wall Street consensus targets $91.60 (15 analysts), implying a +70.5% move over the next 12 months. The stock is currently near its 52-week low of $52.78, remaining 42.9% below its 200-day moving average. On fundamentals, Piotroski 9/9 indicates strong financial quality, Altman Z in the distress zone. Risk note: RSI 27 is oversold, raising the odds of a near-term bounce; MACD remains below its signal line. The Whystock Score of 80/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +70.5% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Oversold momentum (RSI 27) — potential for technical mean-reversion
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Peer Comparison
Whystock Valuation Model
Sector + growth-aware fair-multiple estimate. Fair P/E = sector-anchor + (ROE × 25) + (max(revenue growth, earnings growth) × 30), capped at 1.6× sector. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. The sector anchor (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) keeps quality compounders from being mechanically penalized against utility multiples. Result is a normalised multiple gauge — not a price target.
Current Price$56.14
Potential Downside
38.3%
Whystock Fair Value$34.67
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus15 analysts
Buy
Mean target$91.60+63.2%
Range$67.00 – $135.00
Fundamentals
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys So...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.91B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
37.42
Beta
High-beta play. Expect amplified moves vs. the broad market.
2.39
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.42%
Volume
Today's trading volume
786,375
Recent News
Should You Buy e.l.f. Stock Before May 20?
The cosmetics company is dealing with several headwinds.
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Elf Beauty Likely to Post In-Line Earnings as Investors Brace For Conservative Guide, UBS Says
Elf Beauty (ELF) is expected to post fiscal fourth-quarter earnings in line with Wall Street's estim
E.l.f. Beauty Co Founder Becomes Priest As Investors Weigh Brand Story
Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, has renounced his personal fortune and been ordained as a Catholic priest. His decision separates his future path from the beauty business and places renewed attention on e.l.f. Beauty's origins and brand story. The move is drawing interest from consumers and investors who associate Borba with the early identity of NYSE:ELF. For investors tracking e.l.f. Beauty at a current share price of $55.66, this news sits alongside a mixed recent...
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.