Loading stock data…
ELF
$60.49-3.48 (-5.44%)
Market ClosedLast close May 1
e.l.f.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
e.l.f. Beauty, Inc. in the Consumer Defensive sector is trading at $60.49. The stock is currently near its 52-week low of $58.05, remaining 37.3% below its 200-day moving average. Technical signals show neutral RSI of 39 and bearish MACD signal, explaining why ELF maintains its current current market pressure. The Whystock Score of 70/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 39) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$60.49
Potential Downside
47.4%
Whystock Fair Value$31.82
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus15 analysts
Buy
Mean target$94.47+56.2%
Range$68.00 – $135.00
Fundamentals
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys So...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.91B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
37.42
Beta
High-beta play. Expect amplified moves vs. the broad market.
2.39
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.42%
Volume
Today's trading volume
4.05M
Recent News
TD Cowen Maintains Buy Rating on e.l.f. Beauty (ELF)
e.l.f. Beauty, Inc. (NYSE:ELF) is one of the 11 Best Consumer Staples Stocks to Invest In. On April 23, 2026, TD Cowen lowered its price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $90 from $100 and maintained a Buy rating as part of a broader Q1 preview for beauty companies. The firm said it sees […]
JPMorgan Maintains Neutral Rating on Church & Dwight (CHD)
Church & Dwight Co., Inc. (NYSE:CHD) is one of the 11 Best Consumer Staples Stocks to Invest In. On April 17, 2026, JPMorgan lowered its price target on Church & Dwight Co., Inc. (NYSE:CHD) to $98 from $100 and maintained a Neutral rating as part of a broader preview for the household and personal care sector […]
e.l.f. Beauty (ELF) Stock Declines While Market Improves: Some Information for Investors
In the latest trading session, e.l.f. Beauty (ELF) closed at $63.72, marking a -3.86% move from the previous day.
Cheap Stocks, Nervous Market, Big Opportunity: Where to Put $5,000 Right Now
E.l.f. Beauty and Celsius are two great stocks to buy now.
Can e.l.f. Beauty’s (ELF) Strong Sales But Softer Earnings Reveal Its Profitability Playbook?
Earlier this week, e.l.f. Beauty was highlighted for an upcoming earnings report where analysts expect earnings of US$0.30 per share alongside revenue growth projected at more than 28% year over year. This mix of anticipated earnings pressure and robust top-line expansion is drawing fresh investor attention to how efficiently the company is converting sales into profit. We’ll now examine how the expected earnings softness, despite strong revenue growth, could influence e.l.f. Beauty’s...