SO

$99.00-0.11 (-0.11%)

Market OpenAs of Mar 17, 4:56 PM UTC

The Southern Company, through its subsidiaries, engages in the sale of electricity.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$99.00
Potential Downside
20%
Whystock Fair Value$79.22
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorUtilities
IndustryUtilities - Regulated Electric

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also devel...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$110.82B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
25.26
Beta
Defensive asset. Lower volatility than the S&P 500.
0.41
Div Yield
Strong income play. Yield provides a meaningful total return floor.
299.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
11.04%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.34

Recent News

Insider Monkey
Mar 17, 2026

Southern Company (SO) Expecting Further Additions to an Efficient Capital Plan

The Southern Company (NYSE:SO) is one of the 10 best regulated electric stocks to buy according to hedge funds. On March 5, Evercore ISI upgraded The Southern Company (NYSE:SO) stock to an Outperform rating from In Line, and increased its price target to $111 from $103. The firm stated that it still regarded The Southern […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

Southern Co. (SO) Outperforms Broader Market: What You Need to Know

In the most recent trading session, Southern Co. (SO) closed at $99.11, indicating a +1.12% shift from the previous trading day.

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
Zacks
Mar 16, 2026

NextEra Surges Past Industry Over a Year: How to Play the Stock?

NEE stock has jumped 28.7% in a year, beating utilities and the S&P 500 as clean energy demand, rate cuts and heavy investment fuel growth.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
24/7 Wall St.
Mar 16, 2026

Southern Company Expected to Become a Dividend Aristocrat — But Is the Dividend Actually Safe?

Southern Company (NYSE: SO) has paid a dividend for 78 consecutive years and raised it for 24 consecutive years, putting it near Dividend Aristocrat status. With the stock trading near $98 and a 3% yield, the question for income investors is whether that streak holds through an aggressive capital buildout and rising interest costs. Metric ... Southern Company Expected to Become a Dividend Aristocrat — But Is the Dividend Actually Safe?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 13, 2026

Assessing Southern Company (SO) Valuation After Landmark US$26.54b Department Of Energy Loan Approval

The U.S. Department of Energy’s approval of a $26.54b loan package for Southern (SO) is a major financing event, supporting large grid projects, expanded capacity, and multi year customer bill savings. See our latest analysis for Southern. Southern’s latest moves sit against a backdrop of firm share price momentum, with a 30 day share price return of 7.85% and a 1 year total shareholder return of 12.74%, building on a 95.19% total shareholder return over five years. If this kind of grid...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.