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SO
$96.71+0.01 (+0.01%)
After Hours$97.09+0.38 (+0.39%)· Last close May 1
The Southern Company, through its subsidiaries, engages in the sale of electricity.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Southern Company in the Utilities sector is trading at $96.92. The stock is currently 4% below its 52-week high of $100.84, remaining 5.6% above its 200-day moving average. Technical signals show neutral RSI of 54 and bullish MACD crossover, explaining why SO maintains its current momentum and trend strength. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 54) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$96.71
Potential Downside
14.9%
Whystock Fair Value$82.27
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus19 analysts
Hold
Mean target$101.45+4.9%
Range$81.00 – $114.00
Fundamentals
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also devel...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$105.87B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
23.96
Beta
Defensive asset. Lower volatility than the S&P 500.
0.41
Div Yield
Strong income play. Yield provides a meaningful total return floor.
331.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
11.89%
Volume
Today's trading volume
7.19M
Recent News
Want Decades of Passive Income? 2 Stocks to Buy Right Now
With attractive yields and impressive dividend histories, these two high-yield stocks could be passive income cornerstones.
Southern Co (SO) Q1 2026 Earnings Call Highlights: Strong Growth and Strategic Advances
Southern Co (SO) surpasses earnings expectations with robust sales growth and strategic initiatives, despite facing supply chain and regulatory challenges.
The Southern Company Q1 2026 Earnings Call Summary
Moby summary of The Southern Company's Q1 2026 earnings call
Sector Update: Energy Stocks Rise Late Afternoon
Energy stocks were higher late Thursday afternoon, with the NYSE Energy Sector Index gaining 1% and
Vistra or Southern Co.: Which Utility Stock Looks Stronger in 2026?
Vistra's nuclear push and cheaper valuation give it an edge over Southern Company as utilities race to add clean power to their portfolio.