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ULTA
$518.00-13.95 (-2.62%)
Market ClosedLast close May 4
Ulta Beauty, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Ulta Beauty, Inc. in the Consumer Cyclical sector is trading at $518.00. The stock is currently 28% below its 52-week high of $714.97, remaining 8.7% below its 200-day moving average. Technical signals show neutral RSI of 43 and bearish MACD signal, explaining why ULTA maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 43) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$518.00
Potential Upside
19.4%
Whystock Fair Value$618.24
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus24 analysts
Buy
Mean target$681.50+31.6%
Range$475.00 – $810.00
Fundamentals
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$24.66B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
21.98
Beta
Defensive asset. Lower volatility than the S&P 500.
0.95
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
41.14%
Volume
Today's trading volume
913,407
Recent News
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Is Ulta Beauty (ULTA) Fairly Priced After Its Strong 1 Year Share Price Gain?
Wondering if Ulta Beauty at around US$531.95 is offering fair value or if you would be overpaying for growth right now? This article walks through what the current price might really mean for you. The stock has delivered a 34.9% return over the last year, while the year to date move is a 14.2% decline, with 7 day and 30 day returns of 1.4% and 1.0% declines respectively. These moves may catch your eye if you track momentum or shifts in sentiment. Recent coverage around Ulta Beauty has...
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
Jefferies Upgrades Ulta Beauty (ULTA) on Strong Demand and Margin Outlook
Ulta Beauty, Inc. (NASDAQ:ULTA) ranks among the stocks to invest in before they split next. On April 20, Jefferies raised Ulta Beauty, Inc. (NASDAQ:ULTA) to Buy from Hold and increased its price objective to $700 from $635. The firm stated that revenue resilience has grown as the beauty industry has expanded and makeup participation has […]
Walmart makes in-store move to challenge Target
Target and Ulta Beauty have decided to end their five-year-old partnership. "Since launching in 2021, Ulta Beauty at Target has expanded access to prestige beauty and offered beauty enthusiasts the benefit of linking their Ulta Beauty Rewards and Target Circle accounts for added convenience and ...