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ULTA
$477.90+15.10 (+3.26%)
Market ClosedLast close Jun 9
Ulta Beauty, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Ulta Beauty, Inc. in the Consumer Cyclical sector is trading at $477.90. Wall Street consensus targets $626.00 (24 analysts), implying a +31.0% move over the next 12 months. The stock is currently near its 52-week low of $452.00, remaining 15.5% below its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality, Altman Z in the safe zone. Risk note: MACD remains below its signal line. The Whystock Score of 80/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +31.0% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$477.90
Potential Downside
0%
Whystock Fair Value$477.90
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus24 analysts
Buy
Mean target$626.00+31.0%
Range$450.00 – $735.00
Fundamentals
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
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P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
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Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
41.14%
Volume
Today's trading volume
709,588
Recent News
Zacks Investment Ideas feature highlights: Ulta Beauty, Victoria's Secret and Five Below
Ulta Beauty, Victoria's Secret and Five Below impressed in Q1 with earnings beats, strong sales growth and higher guidance despite retail challenges.
5 Insightful Analyst Questions From Ulta’s Q1 Earnings Call
Ulta Beauty’s first quarter results for 2026 saw revenue and earnings per share come in above Wall Street expectations. Management attributed the quarter’s performance to broad-based sales strength across both in-store and digital channels, with particularly strong growth in fragrance and prestige categories. CEO Kecia Steelman emphasized the impact of in-store events, exclusive brand launches, and data-driven loyalty initiatives. Steelman also noted, “Our core U.S. business is fundamentally str
Ulta Beauty Earnings Were Ugly. We’re Pulling Our Recommendation.
Beauty is subjective, but it’s hard to paint a pretty picture about Ulta Beauty stock after its recent quarter. Ulta has been a long-term winner, more than doubling its shares since the pandemic through its highs in February. Investors are concerned that guidance implies earnings per share growth and that improved margins, based in part on reduced ‘shrink,’ or industry-speak for theft, isn’t sustainable.
3 Retail Stocks to Watch After Crushing Q1 EPS Expectations: FIVE, ULTA, VSXY
Ulta Beauty benefited from resilient demand for beauty products, Victoria's Secret continued its successful turnaround, and Five Below delivered another quarter of exceptional growth.
Ulta Beauty adds new offering for customers amid Amazon threat
Ulta Beauty is expanding its delivery options amid increased competition from Amazon and other rivals in the beauty retail industry. Amazon is the largest beauty retailer in the U.S., capturing an almost 23% share of beauty sales in the region in 2025, according to recent data from NielsenIQ. ...